Vpliv blagovne znamke na nakupno odločitev potrošnikov : magistrska naloga

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Title:	Vpliv blagovne znamke na nakupno odločitev potrošnikov : magistrska naloga
Authors:	ID Horvat, Sandra (Author) ID Vukasovič, Tina (Mentor) More about this mentor...
Files:	FM_Horvat_Sandra_2024.pdf (936,98 KB) MD5: 8DD79A1FD9A356FB9EAEE2DA3242EA0D
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FM - Faculty of Management
Keywords:	cena, vpliv
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	S. Horvat
Year of publishing:	2024
Year of performance:	2024
Number of pages:	1 spletni vir (1 datoteka PDF (VII, 65 str., [4] str. pril.))
PID:	20.500.12556/RUP-20392
UDC:	347.77:366.1(043.2)
COBISS.SI-ID:	200718595
Note:	Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:	04.07.2024
Views:	416
Downloads:	49
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Language:	English
Keywords:	brand, customer behavior, quality, price, consumer behavior, influence of brand, competition

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