Primerjalna analiza tržne strategije McDonald’s kampanje "i’m lovin’ it" v različnih kulturah : zaključno delo

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Title:	Primerjalna analiza tržne strategije McDonald’s kampanje "i’m lovin’ it" v različnih kulturah : zaključno delo
Authors:	ID Marković, Isidora (Author) ID Bašić-Hrvatin, Sandra (Mentor) More about this mentor...
Files:	DIP_Markovic_Isidora_2024.pdf (958,09 KB) MD5: 2CD76805A0450B67D5E56D1CF0BDD998
Language:	Slovenian
Work type:	Final seminar paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FHŠ - Faculty of Humanities
Keywords:	McDonald's, globalna blagovna znamka, globalno trženje, kultura, globalizacija, zaključna dela
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	I. Marković
Year of publishing:	2024
Year of performance:	2024
Number of pages:	1 spletni vir (1 datoteka PDF (27 str.))
PID:	20.500.12556/RUP-20438
UDC:	316.77:339.138
COBISS.SI-ID:	201647363
Note:	Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:	12.07.2024
Views:	369
Downloads:	17
Metadata:
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Language:	English
Keywords:	McDonald's, global brand, global marketing, culture, globalization

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