| Title: | Service management and marketing : a customer relationship management approach |
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| Authors: | ID Grönroos, Christian (Author) |
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| Files: |  http://www.wiley.co.uk
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| Language: | English |
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| Work type: | Review |
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| Organization: | UPR - University of Primorska
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| Abstract: | Service management and marketing : #a #customer relationship management approach |
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| Keywords: | marketing, trženje, vzajemno trženje, management, strateški management, storitve, panoge dejavnosti, servisi, gospodarske dejavnosti, vodenje, notranja kontrola, kultura podjetja, tržna struktura, konkurenčnost, prednost, strokovno delo, produktivnost, industrijska organizacija, kvaliteta, zagotavljanje kvalitete, TQM, celovita kvaliteta, perspektive, potrošnik, potrebe, vrednote, paradigme, tržno planiranje, alternative, kupci, poraba, uporabniki, poslovni odnosi, blagovne znamke, image, predstava, komuniciranje, integracijski procesi |
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| Publisher: | #J. #Wiley |
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| Year of publishing: | 2000 |
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| Number of pages: | X, 394 str. |
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| PID: | 20.500.12556/RUP-5481  |
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| UDC: | 338.465/.467:65.012.2/.4 |
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| COBISS.SI-ID: | 245463 |
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| Publication date in RUP: | 10.07.2015 |
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| Views: | 11649 |
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| Downloads: | 531 |
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| Metadata: |    |
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