A model to measure the performance of direct marketing activities in the chosen service company

SLO

First page / Show document

Show document

A- | A+ | Print

Title:	A model to measure the performance of direct marketing activities in the chosen service company
Authors:	ID Tabaj, Tjaša (Author)
Files:	http://www.hippocampus.si/ISBN/978-961-6984-26-3/156.pdf
Language:	English
Work type:	Not categorized
Typology:	1.12 - Published Scientific Conference Contribution Abstract
Organization:	FM - Faculty of Management
Keywords:	direct marketing, data-mining, logit regression, prediction model, gaming
Year of publishing:	2016
Number of pages:	Str. 251-252
PID:	20.500.12556/RUP-8472
ISSN:	1854-4312
UDC:	339.138
COBISS.SI-ID:	1538436548
Publication date in RUP:	08.08.2016
Views:	2802
Downloads:	65
Metadata:
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back