Analiza nakupnih navad potrošnikov čokoladnih izdelkov : magistrska naloga

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Title:	Analiza nakupnih navad potrošnikov čokoladnih izdelkov : magistrska naloga
Authors:	ID Ažman, Andrej (Author) ID Kesič, Dragan (Mentor) More about this mentor...
Files:	Azman_Andrej_20171121.pdf (3,27 MB) MD5: 45C160A7661C1E2543F045A5E16655F6
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FM - Faculty of Management
Keywords:	nakupne navade, potrošniki, čokoladni izdelki, marketinško komuniciranje, blagovna znamka
Place of publishing:	Koper
Publisher:	[A. Ažman]
Year of publishing:	2017
Number of pages:	IX, 87 str., [12] str. pril.
PID:	20.500.12556/RUP-9526
UDC:	366.12:663.91(043.2)
COBISS.SI-ID:	1539902404
Publication date in RUP:	20.04.2018
Views:	5830
Downloads:	198
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Language:	English
Keywords:	shopping habits, consumers, chocolate products, marketing communication, brand

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