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Title:Povezanost marketinškega komuniciranja z nakupnimi odločitvami potrošnikov na primeru izbranega izdelka : zaključna projektna naloga
Authors:ID Poje, Neža (Author)
ID Kesič, Dragan (Mentor) More about this mentor... This link opens in a new window
Files:URL http://www.ediplome.fm-kp.si/Poje_Neza_20180323.pdf
 
.pdf Poje_Neza_20180323.pdf (1,38 MB)
MD5: 364D10B458A281D9EF19817149508FE5
 
Language:Slovenian
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:marketinško komuniciranje, blagovna znamka, energijske pijače, nakupne odločitve, Red Bull
Place of publishing:Koper
Publisher:[N. Poje]
Year of publishing:2017
Number of pages:IX, 49 str., [4] str. pril.
PID:20.500.12556/RUP-9568 This link opens in a new window
UDC:339.138:336.1(043.2)
COBISS.SI-ID:1540210628 This link opens in a new window
Publication date in RUP:20.04.2018
Views:2900
Downloads:112
Metadata:XML DC-XML DC-RDF
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Secondary language

Language:English
Keywords:marketing, brand, energy drinks, buying decisions, Red Bull


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