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1.
Proces uvajanja blagovne znamke na trg
Uroš Gračner, 2012, undergraduate thesis

Found in: osebi
Keywords: Bandidos, izdelki, novi izdelki, prodaja, predstavitev
Published: 15.10.2013; Views: 1928; Downloads: 72
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2.
Tržno komuniciranje v izbranem podjetju
Andreja Špan, 2009, undergraduate thesis

Found in: osebi
Keywords: tržno komuniciranje, oglaševanje, pospeševanje prodaje, odnosi z javnostmi, neposredno trženje, osebna prodaja, analiza
Published: 15.10.2013; Views: 2624; Downloads: 96
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3.
Trženjski splet v fazi uvajanja novega izdelka na slovenski trg
Silva Podbršček, 2007, undergraduate thesis

Found in: osebi
Keywords: trg, trženje, izdelki, uvajanje izdelka na trg, trženjski splet, promocija, pospeševanje prodaje, oglaševanje, konkurenca, diplomska dela
Published: 15.10.2013; Views: 3189; Downloads: 79
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4.
Zadovoljstvo odjemalcev kot osnova za uspešno poslovanje podjetja
Tanja Tuljak, 2006, undergraduate thesis

Found in: osebi
Keywords: podjetje, poslovanje podjetja, storitveno podjetje, odjemalci, zadovoljstvo odjemalcev, zvestoba, tržna raziskava, diplomska dela
Published: 15.10.2013; Views: 1571; Downloads: 38
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5.
Praksa zagotavljanja kakovosti visokošolskih institucij in prihodnji izzivi
Karmen Rodman, Nada Trunk Širca, Katarina Košmrlj, 2010, independent scientific component part or a chapter in a monograph

Found in: osebi
Keywords: visoko šolstvo, Slovenija, razvoj
Published: 15.10.2013; Views: 1933; Downloads: 27
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6.
Ensuring professionalism of the external evaluation commission
Karmen Rodman, Nada Trunk Širca, 2008, original scientific article

Found in: osebi
Keywords: visoko šolstvo, kakovost, preverjanje
Published: 15.10.2013; Views: 1331; Downloads: 23
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7.
Factors of successful innovation in services
Marko Ropret, Peter Fatur, Karmen Rodman, Borut Likar, 2011, original scientific article

Abstract: The objective of the research was to identify innovation factors influencing the performance of service companies. The study encompassed 87 Slovenian companies. The statistical analysis was performed in three phases. The first phase encompassed a principal component analysis, during which five potentially influential input and two output innovation factors were extracted. The second phase consisted of descriptive statistics, thus providing insights into the state of innovativeness in the service sector. Regression analysis followed in the final phase. The results of regression analysis identified the factor of innovation and market policy and the factor comparison with competition as influential on the average total benefit of the company from innovations. Interestingyz, both factors reveal an innovation 'follower' pattern in services, thus indicating that stronger company's own incentives may be required for a breakthrough innovation.
Found in: osebi
Keywords: service innovation, services, service management, research and development, analysis, Slovenia, principal component analysis, PCA, innovation policy, market policy, breakthrough innovation
Published: 15.10.2013; Views: 2166; Downloads: 44
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8.
Institutional quality of a higher education institution from the perspective of employers
Karmen Rodman, Roberto Biloslavo, Silva Bratož, 2013, original scientific article

Abstract: The present paper proposes a theoretical model of institutional quality of a higher education institution (HEI) which, in addition to the internal dimensions of quality, incorporates also the external dimension, i.e. the outcomes dimension. This dimension has been neglected by the quality standards and models examined in our paper. Furthermore, the standards and models analyzed consider stakeholders as one of the quality factors of a HEI. The stakeholders perspective is seen as a lens through which stakeholders define, control and assess the quality of a HEI. The proposed model therefore gives stakeholders greater significance compared to the dimensions of institutional quality of a HEI. The model has been validated from the employers perspective. On the basis of 339 completed questionnaires or a 39.74 % response rate we concluded that outcomes constitute the most important dimension of institutional quality of a HEI from the perspective of employers in Slovenia. The outcomes dimension is followed, in descending order, by the non-financial resources and inputs, sustainable development, value chain, and, finally, the financial resources and inputs dimensions. The results of the study have shown that of the 44 quality factors of a HEI the following data are of key importance to employers: information on the participation of students in practical training, achievements of graduates at the workplace, implementation of a HEIs research achievements in practice, graduate employability, and a HEIs responsiveness to the demands and changes in the environment.
Found in: osebi
Keywords: higher education institutions, institutional quality, quality management, outcomes, Slovenia
Published: 15.10.2013; Views: 1619; Downloads: 59
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9.
Razvoj sistemov in instrumentov zagotavljanja kakovosti visokošolskih institucij
Karmen Rodman, 2010, independent scientific component part or a chapter in a monograph

Found in: osebi
Keywords: visoko šolstvo, Slovenija, razvoj
Published: 15.10.2013; Views: 1556; Downloads: 36
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10.
Dejavniki zaznane kakovosti visokošolskega zavoda z vidika delodajalcev
Karmen Rodman, 2010, doctoral dissertation

Found in: osebi
Keywords: kakovost, management, zagotavljanje, visokošolski zavod, zaznana kakovost, dejanska kakovost, delodajalci, komuniciranje
Published: 15.10.2013; Views: 1669; Downloads: 50
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