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Innovation and communication as dimensions of the marketing culture : their influence on financial performance in Slovenia's insurance and construction industries
Natalie C. Postružnik, Melita Moretti, 2012, original scientific article

Abstract: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Keywords: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Published in RUP: 30.12.2015; Views: 2988; Downloads: 11
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Mnenje učiteljev o vodenju šole in ravnateljev odnos do inovativnosti
Melita Moretti, Adi Moretti, Natalie C. Postružnik, Primož Škofic, 2012, original scientific article

Abstract: S ciljem izboljšati kakovost in učinkovitost slovenske splošne gimnazije posodabljajo svoje programe in uvajajo inovativne pristope. Raziskava je pokazala, da je pri vpeljevanju posodobitev in uvajanju inovativnih pristopov šolskih programov v splošnih gimnazijah pomemben dejavnik njihovo vodenje. Namen tega prispevka je, prvič, predstaviti značilnosti vodenja šole in vpeljevanja inovacij na šolo in, drugič, obravnavati izsledke kvantitativne raziskave, ki smo jo izvedli v aprilu in maju 2011 na vzorcu slovenskih splošnih gimnazij.
Keywords: šole, vodenje, inovacije, učitelji, ravnatelji, splošne gimnazije
Published in RUP: 15.10.2013; Views: 4102; Downloads: 87
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