Iskanje po repozitoriju

Opis: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Ključne besede: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Objavljeno v RUP: 30.12.2015; Ogledov: 2988; Prenosov: 11
Povezava na celotno besedilo