Keywords: education, marketization, marketing, internal marketing, human resource managementPublished in RUP: 15.10.2013; Views: 4002; Downloads: 66 Full text (122,66 KB)
Keywords: higher education, internationalisation, marketization, commodification of educationPublished in RUP: 15.10.2013; Views: 3378; Downloads: 78 Link to full text