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39. The driving forces of process eco-innovation and its impact on performance : insights from SloveniaJana Hojnik, Mitja Ruzzier, 2016, original scientific article Abstract: This study endeavors to explore the driving forces of process eco-innovation and its effect on company performance by adopting an integrative appr oach. We focus on process eco-innovation, which per tains to technological and non-technological solutions th at result in a reduction of material and energy cos ts for companies. In this regard, the study sheds light on the drivers and outcomes of process eco-innovation adoption, using data collected from 223 Slovenian companies. The results reveal that certain determinants (i.e., competitive pressure, customer demand, managerial e nvironmental concern, command-and-control instrumen t, and economic incentive instrument) are conducive to the deployment of process eco-innovation. Empirica l evidence reveals competitive pressure as the most i nfluential driving force of process eco-innovation, followed by managerial environmental concern and customer de mand. Effectiveness in spurring process eco-innovat ion is also found to be a command-and-control instrument a nd an economic incentive instrument, while expected benefits do not spur process eco-innovation. Pertai ning to the outcomes of process eco-innovation adop tion, we can conclude that it pays to be eco; process eco-in novation is worthwhile in terms of company profitab ility, growth, and competitive benefits. These findings su ggest several courses of action for both policy mak ers and companies. Hence, we conclude by providing implicat ions for both.
Keywords: process eco-innovation, drivers, company performance, profitability, growth, competitive benefits
Published in RUP: 08.08.2016; Views: 3726; Downloads: 165
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40. What drives eco-innovation? : A review of an emerging literatureJana Hojnik, Mitja Ruzzier, 2016, original scientific article Abstract: tThis paper provides an overview of the emerging literature on the drivers of eco-innovation.Its main contribution lies in separating the drivers associated with the phases of develop-ment and diffusion and in identifying particular drivers based on different eco-innovationtypes. We find that research in this area primarily adopts the resource-based and institu-tional theories as its theoretical foundations and that the prevailing effects identified arethose of regulations and market pull factors. Moreover, product eco-innovation, processeco-innovation, organizational eco-innovation, and environmental R&D investments seemto be driven by common drivers, such as regulations, market pull factors, EMS, and cost sav-ings, as well as to be positively associated with company size. The majority of the studiesin our literature review employ a quantitative research methodology and focus on the dif-fusion stage of eco-innovation. We end with providing a synthesis of drivers of companies%eco-innovation and directions for future research.
Keywords: eco-innovation, environmental innovation, innovation drivers, R&D, adoption, diffusion
Published in RUP: 08.08.2016; Views: 5226; Downloads: 163
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