71. Stvarnost trajnostnega razvojaNatalija Mravljak, 2006, undergraduate thesis Keywords: trajnostni razvoj, mednarodna trgovina, liberalizacija, okolje, globalizacija, fosilna goriva, obnovljivi viri, konkurenčnost, zgodovinska preobrazba, diplomska dela Published in RUP: 15.10.2013; Views: 2841; Downloads: 130 Link to full text This document has more files! More... |
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77. Svetovna trgovinska organizacija in novi izziviRok Prešern, 2007, undergraduate thesis Keywords: svetovna trgovinska organizacija, mednarodna trgovina, globalizacija, regionalni trgovinski sporazumi, varovanje okolja, investicije, konkurenca, javna naročila, trgovinki postopki, elektronska trgovina, standardi ravnanja z delovno silo Published in RUP: 15.10.2013; Views: 2664; Downloads: 105 Link to full text This document has more files! More... |
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80. Pharmaceutical industry in strategic developmentDragan Kesič, 2011, original scientific article Abstract: World pharmaceutical industry has been changing profoundly as it has been steadily concentrating and consolidating in the last decade. According to our survey, we may underline the intensive marketing management represents an extremely important operational and even strategic function for proper business performance and long-term strategic orientation for the world pharmaceutical companies. We may even conclude that intensive consolidation of world pharmaceutical industry is a market driven and conditioned by strategic marketing management issues. We may estimate that marketing management is to play even more important and especially the highest top priority strategic role in the future globalization and consolidation processes of world pharmaceutical industry. Keywords: farmacevtska industrija, globalizacija, konsolidacija, marketing, management Published in RUP: 15.10.2013; Views: 3602; Downloads: 74 Link to full text |