11. How public relations impact on a company's effectivenessDamjana Jerman, Goran Vukovič, Bruno Završnik, 2008, original scientific article Keywords: public relations, public relations function, company's effectiveness, strategy, public relations agency, odnosi z javnostmi, funkcije odnosov z javnostmi, učinkovitost podjetja, strategije, agencije za odnose z javnostmi
Published in RUP: 10.07.2015; Views: 3274; Downloads: 80
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13. Odnosi z javnostmi kot pomembno strateško orodjeSnežana Mijatovič, 2006, undergraduate thesis Keywords: javnost, odnosi z javnostmi, komuniciranje, informiranje, publiciteta, identiteta, podoba, ugled, diplomska dela
Published in RUP: 15.10.2013; Views: 2926; Downloads: 143
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14. Sponzoriranje kulturnega porjektaKristina Krt, 2006, undergraduate thesis Keywords: sponzoriranje, kultura, sponzorska pogodba, upravljanje sponzorstva, tržno komuniciranje, financiranje, oglaševanje, promocija, odnosi z javnostmi, Avditorij Portorož, Solinarski festival, diplomska dela
Published in RUP: 15.10.2013; Views: 2844; Downloads: 93
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15. Marketing v športu na primeru nogometnega klubaTatjana Cvijanović, 2008, undergraduate thesis Keywords: šport, marketing, oglaševanje, sponzorstvo, pospeševanje prodaje, osebna prodaja, odnosi z javnostmi, ciljne skupine, tržna raziskava, nogometni klub
Published in RUP: 15.10.2013; Views: 4673; Downloads: 156
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