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Title:Primerjalna analiza izbranih nacionalnih oglaševalskih kampanj : diplomska naloga
Authors:ID Mraz, Igor (Author)
ID Faganel, Armand (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Mraz_Igor_20181001.pdf (633,43 KB)
MD5: 665FB01B4FD29422C586BBAD148DA87F
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:marketing, etnocentrizem, kmetijski marketing, CETSCALE, nacionalne oglaševalske kampanje
Place of publishing:Koper
Place of performance:Koper
Publisher:[I. Mraz]
Year of publishing:2018
Year of performance:2018
Number of pages:IX, 54 str.
PID:20.500.12556/RUP-11218 This link opens in a new window
UDC:659.1(043.2)
COBISS.SI-ID:1540699076 This link opens in a new window
Publication date in RUP:24.05.2019
Views:2082
Downloads:61
Metadata:XML RDF-CHPDL DC-XML DC-RDF
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Secondary language

Language:English
Keywords:marketing, ethnocentrism, agricultural marketing, CETSCALE, national advertising


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