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Title:Razvoj blagovne znamke v start-up podjetju : magistrska naloga
Authors:Fatorič, Neli (Author)
Ruzzier, Mitja (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Fatoric_Neli_20190131.pdf (2,12 MB)
 
Language:Slovenian
Work type:Master's thesis/paper
Tipology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:blagovna znamka, razvoj blagovne znamke, start-up, vitki pristop, vitko znamčenje, najosnovnejša sprejemljiva znamka, SBFunnel, notranji in zunanji pogled na blagovno znamko
Year of publishing:2018
Year of performance:2018
Place of performance:Koper
Publisher:[N. Fatorič]
Number of pages:X, 99 str., [6] str. pril.
Place:Koper
UDC:005.347.772(043.2)
COBISS_ID:1541035204 Link is opened in a new window
Views:468
Downloads:52
Metadata:XML RDF-CHPDL DC-XML DC-RDF
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Secondary language

Language:English
Keywords:brand, brand development, startup, lean approach, lean branding, minimum viable brand, SBFunnel, internal and external perspectives of a brand

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