| Title: | Stališča do izbranih strategij v oglasih za električna vozila na primeru poznanih blagovnih znamk : magistrska naloga |
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| Authors: | ID Softić, Sabina (Author)
ID Faganel, Armand (Mentor) More about this mentor...  |
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| Files: |  Softic_Sabina_20200121.pdf (930,92 KB)
MD5: 742FD27BCD8781E11161958C09D1DE7A
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| Language: | Slovenian |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FM - Faculty of Management
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| Keywords: | okoljsko oglaševanje, električna vozila, strategije prepričevanja, stališča do oglasa, stališča do blagovne znamke, nakupna namera |
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| Place of publishing: | Koper |
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| Place of performance: | Koper |
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| Publisher: | [S. Softić] |
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| Year of publishing: | 2019 |
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| Year of performance: | 2019 |
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| Number of pages: | X, 57 str., [6] str. pril. |
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| PID: | 20.500.12556/RUP-14367 |
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| UDC: | 339.138(043.2) |
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| COBISS.SI-ID: | 1541895876 |
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| Publication date in RUP: | 20.11.2020 |
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| Views: | 975 |
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| Downloads: | 42 |
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