| Title: | Vpliv spletnih ocen potrošnikov na komunikacijsko strategijo v hotelirstvu : magistrska naloga |
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| Authors: | ID Prezelj, Katja (Author)
ID Faganel, Armand (Mentor) More about this mentor...  |
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| Files: |  Prezelj_Katja_20200204.pdf (1,04 MB)
MD5: A0E36C74211972B607B2278A89A6E4CC
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| Language: | Slovenian |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FM - Faculty of Management
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| Keywords: | blagovna znamka, spletno oglaševanje od ust do ust, spletne ocene, hotelirstvo, spletni rezervacijski portali, potrošniki |
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| Place of publishing: | Koper |
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| Place of performance: | Koper |
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| Publisher: | [K. Prezelj] |
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| Year of publishing: | 2020 |
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| Year of performance: | 2020 |
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| Number of pages: | VIII, 105 str., [1] f. pril. |
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| PID: | 20.500.12556/RUP-14369 |
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| UDC: | 338.448.2:640.4(043.2) |
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| COBISS.SI-ID: | 1541937092 |
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| Publication date in RUP: | 20.11.2020 |
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| Views: | 1324 |
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| Downloads: | 76 |
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| Metadata: |     |
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