| Title: | Advertising in tourism and leisure |
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| Authors: | ID Morgan, Nigel (Author)
ID Pritchard, Annette (Author) |
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| Files: |  http://www.bh.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | FTŠ Turistica - Turistica – College of Tourism Portorož
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| Abstract: | Advertising in tourism and leisure |
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| Keywords: | turizem, turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost, priložnosti, turistični proizvod, mišljenje, sodobnost, kritika, evalvacija, ocenjevanje, trg, segmentacija, pozicioniranje, strategija trženja, promocija, blagovne znamke, pospeševanje prodaje, sponzorstvo, primeri, case study, strokovno delo |
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| Publisher: | Butterworth-Heinemann |
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| Year of publishing: | 2000 |
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| Number of pages: | XII, 346 str., [12] str. pril. |
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| PID: | 20.500.12556/RUP-5478  |
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| UDC: | 338.48(075.8):659.1 |
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| COBISS.SI-ID: | 182750 |
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| Publication date in RUP: | 10.07.2015 |
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| Views: | 4920 |
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| Downloads: | 146 |
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| Metadata: |    |
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