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Title:Advertising in tourism and leisure
Authors:Morgan, Nigel (Author)
Pritchard, Annette (Author)
Files:URL http://www.bh.com
 
Language:English
Work type:Higher education textbook
Organization:FTŠ Turistica - Turistica – College of Tourism Portorož
Abstract:Advertising in tourism and leisure
Keywords:turizem, turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost, priložnosti, turistični proizvod, mišljenje, sodobnost, kritika, evalvacija, ocenjevanje, trg, segmentacija, pozicioniranje, strategija trženja, promocija, blagovne znamke, pospeševanje prodaje, sponzorstvo, primeri, case study, strokovno delo
Year of publishing:2000
Publisher:Butterworth-Heinemann
Number of pages:XII, 346 str., [12] str. pril.
UDC:338.48(075.8):659.1
COBISS_ID:182750 Link is opened in a new window
Views:1748
Downloads:58
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