Lupa

Show document Help

A- | A+ | Print
Title:Advertising in tourism and leisure
Authors:ID Morgan, Nigel (Author)
ID Pritchard, Annette (Author)
Files:URL http://www.bh.com
 
Language:English
Work type:Higher education textbook
Organization:FTŠ Turistica - Turistica – College of Tourism Portorož
Abstract:Advertising in tourism and leisure
Keywords:turizem, turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost, priložnosti, turistični proizvod, mišljenje, sodobnost, kritika, evalvacija, ocenjevanje, trg, segmentacija, pozicioniranje, strategija trženja, promocija, blagovne znamke, pospeševanje prodaje, sponzorstvo, primeri, case study, strokovno delo
Publisher:Butterworth-Heinemann
Year of publishing:2000
Number of pages:XII, 346 str., [12] str. pril.
PID:20.500.12556/RUP-5478 This link opens in a new window
UDC:338.48(075.8):659.1
COBISS.SI-ID:182750 This link opens in a new window
Publication date in RUP:10.07.2015
Views:3942
Downloads:126
Metadata:XML RDF-CHPDL DC-XML DC-RDF
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica