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Title:Uporaba živali v oglaševanju : združevanje ali nakupovanje?
Authors:ID Radić, Maša (Author)
ID Brezovec, Aleksandra (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Radic-Masa.pdf (1,31 MB)
MD5: 54C90B65B51136F02CA2BA3FAEF4AF28
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FHŠ - Faculty of Humanities
Keywords:prepričevalno komuniciranje, oglaševanje, mediji, živali, živalski simboli, čustva, etika, magistrske naloge
Place of publishing:Koper
Publisher:[M. Radić]
Year of publishing:2013
Number of pages:115 f.
PID:20.500.12556/RUP-6275 This link opens in a new window
UDC:316.77:659.1(043.2)
COBISS.SI-ID:1536054980 This link opens in a new window
Publication date in RUP:10.07.2015
Views:5497
Downloads:138
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Secondary language

Language:English
Keywords:persuasive communication, advertising, media, animals, animal symbols, emotions, ethics


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