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Title:Razvoj blagovne znamke v start-up podjetju : magistrska naloga
Authors:ID Fatorič, Neli (Author)
ID Ruzzier, Mitja (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Fatoric_Neli_20190131.pdf (2,12 MB)
MD5: E2571FD378180F6C829378351C2497A8
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:blagovna znamka, razvoj blagovne znamke, start-up, vitki pristop, vitko znamčenje, najosnovnejša sprejemljiva znamka, SBFunnel, notranji in zunanji pogled na blagovno znamko
Place of publishing:Koper
Place of performance:Koper
Publisher:[N. Fatorič]
Year of publishing:2018
Year of performance:2018
Number of pages:X, 99 str., [6] str. pril.
PID:20.500.12556/RUP-11388 This link opens in a new window
UDC:005.347.772(043.2)
COBISS.SI-ID:1541035204 This link opens in a new window
Publication date in RUP:23.05.2019
Views:2935
Downloads:296
Metadata:XML DC-XML DC-RDF
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Secondary language

Language:English
Keywords:brand, brand development, startup, lean approach, lean branding, minimum viable brand, SBFunnel, internal and external perspectives of a brand


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