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Title:Vpliv spletnih ocen potrošnikov na komunikacijsko strategijo v hotelirstvu : magistrska naloga
Authors:Prezelj, Katja (Author)
Faganel, Armand (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Prezelj_Katja_20200204.pdf (1,04 MB)
 
Language:Slovenian
Work type:Master's thesis/paper
Tipology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:blagovna znamka, spletno oglaševanje od ust do ust, spletne ocene, hotelirstvo, spletni rezervacijski portali, potrošniki
Year of publishing:2020
Year of performance:2020
Place of performance:Koper
Publisher:[K. Prezelj]
Number of pages:VIII, 105 str., [1] f. pril.
Place:Koper
UDC:338.448.2:640.4(043.2)
COBISS_ID:1541937092 Link is opened in a new window
Views:710
Downloads:57
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Secondary language

Language:English
Keywords:brand, electronic word of mouth, online reviews, hotel management, online reservation websites, consumers

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