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RUP
FAMNIT - Faculty of Mathematics, Science and Information Technologies
FHŠ - Faculty of Humanities
FM - Faculty of Management
FTŠ Turistica - Turistica – College of Tourism Portorož
FVZ - Faculty of Health Sciences
IAM - Andrej Marušič Institute
PEF - Faculty of Education
UPR - University of Primorska
ZUP - University of Primorska Press
COBISS
University of Primorska, University Library - all departments
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Title:
The role of digitalization in marketing communication : bachelor thesis
Authors:
ID
Ivanov, Ivan
(Author)
ID
Dubrovski, Drago
(Mentor)
More about this mentor...
Files:
FM_Ivanov_Ivan_i2022.pdf
(1,39 MB)
MD5: E49213A6417EA775F9B9D565FDCC56CA
Language:
English
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FM - Faculty of Management
Keywords:
digitalization
,
data-driven marketing
,
personalized advertising
,
customer relationship
,
customer decisions
Place of publishing:
Koper
Place of performance:
Koper
Publisher:
[I. Ivanov]
Year of publishing:
2022
Year of performance:
2022
Number of pages:
VI, 47 str.
PID:
20.500.12556/RUP-18568
UDC:
339.138:004(043.2)
COBISS.SI-ID:
118364163
Publication date in RUP:
17.08.2022
Views:
1193
Downloads:
32
Metadata:
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Secondary language
Language:
Slovenian
Keywords:
digitalizacija
,
trženje
,
podatki
,
personalizirano oglaševanje
,
odnosi s strankami
,
odločitve strank
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