The role of digitalization in marketing communication : bachelor thesis

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Title:	The role of digitalization in marketing communication : bachelor thesis
Authors:	Ivanov, Ivan (Author) Dubrovski, Drago (Mentor) More about this mentor...
Files:	FM_Ivanov_Ivan_i2022.pdf (1,39 MB)
Language:	English
Work type:	Bachelor thesis/paper
Tipology:	2.11 - Undergraduate Thesis
Organization:	FM - Faculty of Management
Keywords:	digitalization, data-driven marketing, personalized advertising, customer relationship, customer decisions
Year of publishing:	2022
Year of performance:	2022
Place of performance:	Koper
Publisher:	[I. Ivanov]
Number of pages:	VI, 47 str.
Place:	Koper
UDC:	339.138:004(043.2)
COBISS_ID:	118364163
Views:	177
Downloads:	9
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Language:	Slovenian
Keywords:	digitalizacija, trženje, podatki, personalizirano oglaševanje, odnosi s strankami, odločitve strank

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