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Title:Razvoj strategije trženja medicinskega pripomočka : diplomska naloga
Authors:ID Jazbec, Alen (Author)
ID Faganel, Armand (Mentor) More about this mentor... This link opens in a new window
Files:.pdf FM_Jazbec_Alen_2023.pdf (936,30 KB)
MD5: 997912691A2E1BF3AEFBF7CE724DD2DA
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:trženjska strategija, segmentiranje, pozicioniranje, izdelek, medicinski pripomoček, urinski kateter, življenjski cikel izdelka
Place of publishing:Koper
Place of performance:Koper
Publisher:A. Jazbec
Year of publishing:2023
Year of performance:2023
Number of pages:X, 31 str.
PID:20.500.12556/RUP-19433 This link opens in a new window
UDC:339.138:615.47(043.2)
COBISS.SI-ID:158581251 This link opens in a new window
Publication date in RUP:12.07.2023
Views:959
Downloads:33
Metadata:XML DC-XML DC-RDF
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Secondary language

Language:English
Keywords:marketing strategy, segmentation, positioning, product, medical device, urinary catheter, product life cycle


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