Model nakupnega vedenja potrošnikov pri odločitvi za nakup "superživil" : doktorska disertacija

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Title:	Model nakupnega vedenja potrošnikov pri odločitvi za nakup "superživil" : doktorska disertacija
Authors:	ID Pećanin, Željka (Author) ID Vukasovič, Tina (Mentor) More about this mentor...
Files:	FM_Pecanin_Zeljka_2023.pdf (1,97 MB) MD5: E9CC328C7ED49CC407979832BA5EE9A7
Language:	Slovenian
Work type:	Dissertation
Typology:	2.08 - Doctoral Dissertation
Organization:	FM - Faculty of Management
Keywords:	indosiranje, superživila, nakupna odločitev, vedenje potrošnikov, ozaveščenost potrošnikov
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	Ž. Pećanin
Year of publishing:	2023
Year of performance:	2023
Number of pages:	X, 127 str., [22] str. pril.
PID:	20.500.12556/RUP-20061
UDC:	366.12:612.39(043.3)
COBISS.SI-ID:	179734019
Publication date in RUP:	05.01.2024
Views:	1489
Downloads:	114
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Language:	English
Keywords:	endorsment, superfood, purchase decision, consumer behavior, consumer awareness

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