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RUP
FAMNIT - Faculty of Mathematics, Science and Information Technologies
FHŠ - Faculty of Humanities
FM - Faculty of Management
FTŠ Turistica - Turistica – College of Tourism Portorož
FVZ - Faculty of Health Sciences
IAM - Andrej Marušič Institute
PEF - Faculty of Education
UPR - University of Primorska
ZUP - University of Primorska Press
COBISS
University of Primorska, University Library - all departments
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Title:
Vpliv blagovne znamke na nakupno odločitev potrošnikov : magistrska naloga
Authors:
ID
Horvat, Sandra
(Author)
ID
Vukasovič, Tina
(Mentor)
More about this mentor...
Files:
FM_Horvat_Sandra_2024.pdf
(936,98 KB)
MD5: 8DD79A1FD9A356FB9EAEE2DA3242EA0D
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FM - Faculty of Management
Keywords:
cena
,
vpliv
Place of publishing:
Koper
Place of performance:
Koper
Publisher:
S. Horvat
Year of publishing:
2024
Year of performance:
2024
Number of pages:
1 spletni vir (1 datoteka PDF (VII, 65 str., [4] str. pril.))
PID:
20.500.12556/RUP-20392
UDC:
347.77:366.1(043.2)
COBISS.SI-ID:
200718595
Note:
Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:
04.07.2024
Views:
382
Downloads:
49
Metadata:
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Secondary language
Language:
English
Keywords:
brand
,
customer behavior
,
quality
,
price
,
consumer behavior
,
influence of brand
,
competition
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