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RUP
FAMNIT - Faculty of Mathematics, Science and Information Technologies
FHŠ - Faculty of Humanities
FM - Faculty of Management
FTŠ Turistica - Turistica – College of Tourism Portorož
FVZ - Faculty of Health Sciences
IAM - Andrej Marušič Institute
PEF - Faculty of Education
UPR - University of Primorska
ZUP - University of Primorska Press
COBISS
University of Primorska, University Library - all departments
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Title:
Primerjalna analiza tržne strategije McDonald’s kampanje "i’m lovin’ it" v različnih kulturah : zaključno delo
Authors:
ID
Marković, Isidora
(Author)
ID
Bašić-Hrvatin, Sandra
(Mentor)
More about this mentor...
Files:
DIP_Markovic_Isidora_2024.pdf
(958,09 KB)
MD5: 2CD76805A0450B67D5E56D1CF0BDD998
Language:
Slovenian
Work type:
Final seminar paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FHŠ - Faculty of Humanities
Keywords:
McDonald's
,
globalna blagovna znamka
,
globalno trženje
,
kultura
,
globalizacija
,
zaključna dela
Place of publishing:
Koper
Place of performance:
Koper
Publisher:
I. Marković
Year of publishing:
2024
Year of performance:
2024
Number of pages:
1 spletni vir (1 datoteka PDF (27 str.))
PID:
20.500.12556/RUP-20438
UDC:
316.77:339.138
COBISS.SI-ID:
201647363
Note:
Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:
12.07.2024
Views:
376
Downloads:
17
Metadata:
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Secondary language
Language:
English
Keywords:
McDonald's
,
global brand
,
global marketing
,
culture
,
globalization
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