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Title:Primerjalna analiza tržne strategije McDonald’s kampanje "i’m lovin’ it" v različnih kulturah : zaključno delo
Authors:ID Marković, Isidora (Author)
ID Bašić-Hrvatin, Sandra (Mentor) More about this mentor... This link opens in a new window
Files:.pdf DIP_Markovic_Isidora_2024.pdf (958,09 KB)
MD5: 2CD76805A0450B67D5E56D1CF0BDD998
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:FHŠ - Faculty of Humanities
Keywords:McDonald's, globalna blagovna znamka, globalno trženje, kultura, globalizacija, zaključna dela
Place of publishing:Koper
Place of performance:Koper
Publisher:I. Marković
Year of publishing:2024
Year of performance:2024
Number of pages:1 spletni vir (1 datoteka PDF (27 str.))
PID:20.500.12556/RUP-20438 This link opens in a new window
UDC:316.77:339.138
COBISS.SI-ID:201647363 This link opens in a new window
Note:Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:12.07.2024
Views:376
Downloads:17
Metadata:XML DC-XML DC-RDF
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Secondary language

Language:English
Keywords:McDonald's, global brand, global marketing, culture, globalization


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