Exploring the differences among luxury and budget brands in terms of emotional and functional values applied to the hospitality sector

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Title:	Exploring the differences among luxury and budget brands in terms of emotional and functional values applied to the hospitality sector
Authors:	ID Marjanović, Boris (Author)
Files:	https://academica.turistica.si/index.php/AT-TIJ/article/view/749/198 Description: Prost dostop AT_Marjanovic_Boris_2024.pdf (247,68 KB) MD5: F64E7D9257BF9200DAD3AE9A3066F199
Language:	English
Work type:	Unknown
Typology:	1.03 - Other scientific articles
Organization:	ZUP - University of Primorska Press
Publication date:	01.01.2024
Year of publishing:	2024
Number of pages:	str. 247-263, 326
Numbering:	Year 17, no. 3
PID:	20.500.12556/RUP-21274
UDC:	640.4:338.488.2
ISSN on article:	1855-3303
DOI:	10.26493/2335-4194.17.247-263
COBISS.SI-ID:	236686851
Publication date in RUP:	26.05.2025
Views:	449
Downloads:	7
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Title:	Academica Turistica –Tourism and Innovation Journal
Publisher:	University of Primorska Press
ISSN:	1855-3303
COBISS.SI-ID:	237856768

Language:	Slovenian
Title:	Raziskovanje razlik med luksuznimi in cenejšimi blagovnimi znamkami v smislu čustvenih ter funkcionalnih vrednosti, ki se uporabljajo v gostinstvu
Keywords:	marketing, hotelirstvo, gostinstvo, hoteli, blagovne znamke, razkošje

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