| Title: | Vpliv procesa preoblikovanja blagovne znamke na percepcijo potrošnikov : študija primera transformacije identitete bencinskih servisov nekdanjega OMV Slovenija v podobo novega lastnika MOL Slovenija |
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| Authors: | ID Selmanović, Jasmina (Author)
ID Bašić-Hrvatin, Sandra (Mentor) More about this mentor... 
ID Dežman, Robert (Comentor) |
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| Files: |  MAG_Selmanovic_Jasmina_2025.pdf (1,61 MB)
MD5: D1399CA49341A17D12E5BFA5D9A151DE
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| Language: | Slovenian |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FHŠ - Faculty of Humanities
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| Keywords: | INA, MOL, OMV Slovenija, percepcija potrošnikov, prepoznavnost blagovne znamke, preznamčenje, magistrske naloge |
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| Place of publishing: | Koper |
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| Place of performance: | Koper |
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| Publisher: | J. Selmanović |
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| Year of publishing: | 2025 |
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| Year of performance: | 2025 |
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| Number of pages: | 1 spletni vir (1 datoteka PDF (69 str.)) |
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| PID: | 20.500.12556/RUP-21300 |
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| UDC: | 316.77:659.126(043.2) |
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| COBISS.SI-ID: | 237773571 |
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| Note: | Sistemske zahteve: Adobe Acrobat Reader |
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| Publication date in RUP: | 30.05.2025 |
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| Views: | 927 |
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| Downloads: | 21 |
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| Metadata: |    |
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