| Title: | Study of celebrity and influencer credibility and efficiency : bachelor thesis |
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| Authors: | ID Stoimenova, Ana Marija (Author)
ID Faganel, Armand (Mentor) More about this mentor...  |
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| Files: |  DIP_Stoimenova_Ana_Marija_2025.pdf (1,08 MB)
MD5: B017DBAEBEEA9F49FC928E7551963377
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| Language: | English |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | FM - Faculty of Management
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| Keywords: | influencer marketing, celebrity endorsement, authenticity, consumer trust, digital marketing, social media engagement |
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| Place of publishing: | Koper |
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| Place of performance: | Koper |
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| Publisher: | A. M. Stoimenova |
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| Year of publishing: | 2025 |
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| Year of performance: | 2025 |
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| Number of pages: | 1 spletni vir (1 datoteka PDF (VI, 35 str., [4] str. pril.)) |
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| PID: | 20.500.12556/RUP-21449 |
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| UDC: | 339.138:004.738.5-051(043.2) |
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| COBISS.SI-ID: | 242418691 |
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| Note: | Sistemske zahteve: Adobe Acrobat Reader |
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| Publication date in RUP: | 14.07.2025 |
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| Views: | 570 |
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| Downloads: | 9 |
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| Metadata: |    |
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