Uporaba nostalgije kot oglaševalske strategije : analiza kampanje Poli 50 – Bila sem zraven

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Title:	Uporaba nostalgije kot oglaševalske strategije : analiza kampanje Poli 50 – Bila sem zraven
Authors:	ID Papež, Živa (Author) ID Bašić-Hrvatin, Sandra (Mentor) More about this mentor...
Files:	DIP_Papez_Ziva_2025.pdf (672,12 KB) MD5: FD0408078D2585DF72E0EBA944F9981D
Language:	Slovenian
Work type:	Final seminar paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FHŠ - Faculty of Humanities
Keywords:	nostalgija, oglaševanje, potrošniška družba, blagovna znamka, Poli, zaključna dela
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	Ž. Papež
Year of publishing:	2025
Year of performance:	2025
Number of pages:	1 spletni vir (1 datoteka PDF (27 str.)
PID:	20.500.12556/RUP-21634
UDC:	316.77:366
COBISS.SI-ID:	244918531
Note:	Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:	01.09.2025
Views:	317
Downloads:	22
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Language:	English
Keywords:	nostalgia, advertising, consumer society, brand, Poli

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