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Title:Trajnostne blagovne znamke v sodobni družbi : gradnja odgovornih poslovnih modelov
Authors:ID Gobbo, Lia Grazia (Author)
ID Ruzzier, Mitja (Mentor) More about this mentor... This link opens in a new window
Files:.pdf MAG_Gobbo_Lia_Grazia_2025.pdf (1,36 MB)
MD5: 991FB7ADA4A9E3C72EC1C68BA346EF06
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:trajnostni poslovni model, trajnostne blagovne znamke, zeleno zavajanje
Place of publishing:Koper
Place of performance:Koper
Publisher:L. G. Gobbo
Year of publishing:2025
Year of performance:2025
Number of pages:1 spletni vir (1 datoteka PDF (VII, 69 str., [9] str. pril.))
PID:20.500.12556/RUP-21782 This link opens in a new window
UDC:658.626(043.2)
COBISS.SI-ID:249777411 This link opens in a new window
Note:Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:22.09.2025
Views:312
Downloads:30
Metadata:XML DC-XML DC-RDF
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Secondary language

Language:English
Keywords:sustainable business model, sustainable brands, sustainability, greenwashing, entrepreneurship


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