| Title: | Odnosi med sledilci in vplivneži na Instagramu v vplivnostnem marketingu : doktorska disertacija |
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| Authors: | ID Bizjak Zabukovec, Branka (Author)
ID Faganel, Armand (Mentor) More about this mentor...  |
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| Files: |  DR_Bizjak_Zabukovec_Branka_2025.pdf (2,00 MB)
MD5: 25ED5CF57E370BFB96C0B10353FC283F
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| Language: | Slovenian |
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| Work type: | Doctoral dissertation |
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| Typology: | 2.08 - Doctoral Dissertation |
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| Organization: | FM - Faculty of Management
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| Keywords: | vplivnostni marketing, sledilci, Insta odnos, avtentičnost, konstruktivistična utemeljena teorija, merska lestvica, parasocialni odnos, parasocialna interakcija |
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| Place of publishing: | Koper |
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| Place of performance: | Koper |
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| Publisher: | B. Bizjak Zabukovec |
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| Year of publishing: | 2025 |
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| Year of performance: | 2025 |
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| Number of pages: | XI, 234 str. |
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| PID: | 20.500.12556/RUP-22647 |
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| UDC: | 339.138:316.472(043.3) |
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| COBISS.SI-ID: | 268049923 |
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| Publication date in RUP: | 11.02.2026 |
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| Views: | 39 |
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| Downloads: | 0 |
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