Trženje : trženjski koncepti in strategije

Name: Trženje
ISBN: 978-961-293-530-6

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Title:	Trženje : trženjski koncepti in strategije
Authors:	ID Vukasovič, Tina (Author) ID Jagodič, Gregor (Author) ID Mlaker Kač, Sonja (Reviewer)
Files:	ZUP_Vukasovic_Tina_2025.pdf (10,60 MB) MD5: 0FB8764BE42FD24D6838A5DC0AF9F7A1 https://www.hippocampus.si/ISBN/978-961-293-531-3/index.html
Language:	Slovenian
Work type:	Unknown
Typology:	2.01 - Scientific Monograph
Organization:	ZUP - University of Primorska Press
Keywords:	tržno okolje, blagovne znamke, strateško načrtovanje, trženjske strategije, trženjski cilji, elektronske knjige
Publication status:	Published
Publication version:	Version of Record
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	Založba Univerze na Primorskem
Year of publishing:	2025
Year of performance:	2025
Number of pages:	1 spletni vir (1 datoteka PDF (281 str.))
PID:	20.500.12556/RUP-22668
ISBN:	978-961-293-530-6
UDC:	339.138(0.034.2)
DOI:	10.26493/978-961-293-530-6
COBISS.SI-ID:	266780931
Publication date in RUP:	18.02.2026
Views:	56
Downloads:	2
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Funder:	ARIS - Slovenian Research and Innovation Agency
Funding programme:	Javni razpis za sofinanciranje izdajanja znanstvenih monografij

License:	CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International

Link:	http://creativecommons.org/licenses/by-sa/4.0/
Description:	This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.

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