Factors influencing customers to switch mobile brands : bachelor's thesis

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Title:	Factors influencing customers to switch mobile brands : bachelor's thesis
Authors:	ID Velimirov, Ana (Author) ID Faganel, Armand (Mentor) More about this mentor...
Files:	DIP_Velimirov_Ana_2026.pdf (490,48 KB) MD5: 91C556FB97266845F42986F358FEE563
Language:	English
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FM - Faculty of Management
Keywords:	brand switching, brand loyalty, consumer behavior, mobile phones, ecosystem integration
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	A. Velimirov
Year of publishing:	2026
Year of performance:	2026
Number of pages:	1 spletni vir (1 datoteka PDF (VI, 43 str.))
PID:	20.500.12556/RUP-22927
UDC:	658.626:621.395.721.5(043.2)
COBISS.SI-ID:	274428163
Note:	Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:	07.04.2026
Views:	32
Downloads:	0
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Language:	Slovenian
Keywords:	zvestoba, preklop blagovne znamke, mobilni telefoni

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