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Title:Application of artificial intelligence in e-commerce : master's thesis
Authors:ID Pejić, Marko (Author)
ID Faganel, Armand (Mentor) More about this mentor... This link opens in a new window
Files:.pdf MAG_Pejic_Marko_2025.pdf (751,05 KB)
MD5: 9D867BA247BE06E6AF5850F38805B058
 
Language:English
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:artificial intelligence, E-commerce, customer experience, personalization, operational efficiency, recommender systems, chatbots, AI integration, business challenges
Place of publishing:Koper
Place of performance:Koper
Publisher:M. Pejić
Year of publishing:2025
Year of performance:2025
Number of pages:1 spletni vir (1 datoteka PDF (IX, 89 str., [9] str. pril.))
PID:20.500.12556/RUP-22962 This link opens in a new window
UDC:004.8:659.23:004(043.2)
COBISS.SI-ID:275305219 This link opens in a new window
Note:Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:15.04.2026
Views:39
Downloads:1
Metadata:XML DC-XML DC-RDF
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Secondary language

Language:Slovenian
Keywords:uporabniška izkušnja, personalizacija, operativna učinkovitost, priporočilni sistemi, integracija UI, poslovni izzivi


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