Nakupovalno trženje : kvalitativna analiza vrednotenja komunikacijskih kanalov na mestu prodaje

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Title:	Nakupovalno trženje : kvalitativna analiza vrednotenja komunikacijskih kanalov na mestu prodaje
Authors:	ID Dakič, Polona (Author) ID Faganel, Armand (Mentor) More about this mentor...
Files:	DR_Dakic_Polona_2026.pdf (4,39 MB) MD5: A3685F69D8C3734CEC01F8D275A62336
Language:	Slovenian
Work type:	Doctoral dissertation
Typology:	2.08 - Doctoral Dissertation
Organization:	FM - Faculty of Management
Keywords:	nakupovalno trženje, odločitve pri nakupovanju živil, senzorični dražljaji, tehnologija na prodajnih mestih, terenska kvalitativna raziskava
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	P. Dakič
Year of publishing:	2026
Year of performance:	2026
Number of pages:	XI, 187 str., [9] str. pril.
PID:	20.500.12556/RUP-23334
UDC:	339.138:339.162.3:339.37(043.3)
COBISS.SI-ID:	285461507
Publication date in RUP:	20.07.2026
Views:	30
Downloads:	2
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Language:	English
Keywords:	shopper marketing, grocery shopping decisions, sensory cues in retail, in-store technology, field-based qualitative research

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