Influencers and purchase decisionmaking of young adults : bachelor thesis

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Title:	Influencers and purchase decisionmaking of young adults : bachelor thesis
Authors:	ID Nikolić, Nina (Author) ID Faganel, Armand (Mentor) More about this mentor...
Files:	DIP_Nikolic_Nina_2026.pdf (873,60 KB) MD5: 91F188270B6A6640748FBF7402029DB2
Language:	English
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FM - Faculty of Management
Keywords:	influencer marketing, social media influencers, consumer behavior, purchasing decisions, young adults
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	N. Nikolić
Year of publishing:	2026
Year of performance:	2026
Number of pages:	1 spletni vir (1 datoteka PDF (VI, 39 str., [3] str. pril.))
PID:	20.500.12556/RUP-23568
UDC:	339.138:316.774:004.738.5(043.2)
COBISS.SI-ID:	290194179
Note:	Sistemske zahteve: Adobe Acrobat Reader
Publication date in RUP:	07.09.2026
Views:	49
Downloads:	0
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Language:	Slovenian
Keywords:	vedenje potrošnikov, nakupne odločitve, mladi odrasli

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