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Title:A successful CRM implementation project in a service company : case study
Authors:ID Piskar, Franka (Author)
ID Faganel, Armand (Author)
Files:URL http://www.dlib.si/details/URN:NBN:SI:doc-3OGHN0KX
 
Language:English
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FM - Faculty of Management
Keywords:customer relationship management, implementation, customer focus, process approach, quality, customer information, marketing, service company, Slovenia
Publisher:Moderna organizacija
Year of publishing:2009
Number of pages:str. 199-208
Numbering:Let. 42, št. 5
PID:20.500.12556/RUP-4903 This link opens in a new window
ISSN:1318-5454
UDC:658.89:005.6
COBISS.SI-ID:3304407 This link opens in a new window
Publication date in RUP:10.07.2015
Views:3631
Downloads:41
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Secondary language

Language:Slovenian
Title:Projekt uspešne implementacije CRM v storitveni organizaciji : štuDija primera
Keywords:kupci, odnosi s kupci, osredotočenost na kupce, procesni pristop, kakovost, informiranje, informiranost o kupcih, komuniciranje, trženje, storitve, Slovenije


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