| Title: | International marketing research |
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| Authors: | ID Craig, C. Samuel (Author)
ID Douglas, Susan P. (Author) |
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| Files: |  http://www.wiley.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | UPR - University of Primorska
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| Abstract: | International marketing research |
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| Keywords: | mednarodno trženje, globalizacija, marketing, trženje, strategija trženja, tržne raziskave, design, poslovno okolje, podatki, baze podatkov, podatkovne strukture, vzorčenje, spremenljivke, hierarhija, merila, razlike, informacijski viri, tehnika, informacijski sistemi |
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| Publisher: | #J. #Wiley |
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| Year of publishing: | 2000 |
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| Number of pages: | XXII, 425 str. |
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| PID: | 20.500.12556/RUP-5476  |
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| UDC: | 339.54(075.8):658.8.012.12 |
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| COBISS.SI-ID: | 126679 |
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| Publication date in RUP: | 10.07.2015 |
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| Views: | 5085 |
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| Downloads: | 89 |
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| Metadata: |    |
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