| Title: | Services marketing : people, technology, strategy |
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| Authors: | ID Lovelock, Christopher H. (Author) |
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| Files: |  http://www.prenhall.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | UPR - University of Primorska
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| Abstract: | Services marketing : people, technology, strategy |
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| Keywords: | trženje, marketing, storitve, servisi, vrednotenje, vodenje, poslovodni delavci, poklicna uspešnost, strategija, strategija trženja, trg, cene, dodana vrednost, potrošnik, komuniciranje, kvaliteta |
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| Publisher: | Prentice Hall |
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| Year of publishing: | 2001 |
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| Number of pages: | XVII, 717 str. |
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| PID: | 20.500.12556/RUP-5496  |
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| UDC: | 339.138(075.8):658.64 |
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| COBISS.SI-ID: | 433367 |
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| Publication date in RUP: | 10.07.2015 |
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| Views: | 7578 |
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| Downloads: | 113 |
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| Metadata: |    |
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