Services marketing : people, technology, strategy

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Title:	Services marketing : people, technology, strategy
Authors:	ID Lovelock, Christopher H. (Author)
Files:	http://www.prenhall.com
Language:	English
Work type:	Higher education textbook
Organization:	UPR - University of Primorska
Abstract:	Services marketing : people, technology, strategy
Keywords:	trženje, marketing, storitve, servisi, vrednotenje, vodenje, poslovodni delavci, poklicna uspešnost, strategija, strategija trženja, trg, cene, dodana vrednost, potrošnik, komuniciranje, kvaliteta
Publisher:	Prentice Hall
Year of publishing:	2001
Number of pages:	XVII, 717 str.
PID:	20.500.12556/RUP-5496
UDC:	339.138(075.8):658.64
COBISS.SI-ID:	433367
Publication date in RUP:	10.07.2015
Views:	5995
Downloads:	111
Metadata:
:	LOVELOCK, Christopher H., 2001, Services marketing : people, technology, strategy [online]. Prentice Hall. [Accessed 28 March 2025]. Retrieved from: http://www.prenhall.com Copy citation

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