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Title:The effectiveness of dual branding in the agricultural sector
Authors:ID Bisschoff, Christo A. (Author)
ID van Staaden, Hendrik P. (Author)
ID Buys, Amareza (Author)
Files:URL http://www.fm-kp.si/zalozba/ISSN/1581-6311/11_079-110.pdf
 
Language:English
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FM - Faculty of Management
Keywords:corporate identity, marketing strategy, dual branding, mono-branding, market awareness
Year of publishing:2013
Number of pages:str. 79-110
Numbering:Vol. 11, no 1
PID:20.500.12556/RUP-839 This link opens in a new window
ISSN:1854-6935
UDC:658.626:339.138
COBISS.SI-ID:4811991 This link opens in a new window
Publication date in RUP:15.10.2013
Views:3455
Downloads:73
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Secondary language

Language:Unknown
Keywords:identiteta podjetja, tržne strategije, blagovne znamke, dvojno označevanje, enojno označevanje, tržno zavedanje


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