The effectiveness of dual branding in the agricultural sector

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Title:	The effectiveness of dual branding in the agricultural sector
Authors:	Bisschoff, Christo A. (Author) van Staaden, Hendrik P. (Author) Buys, Amareza (Author)
Files:	http://www.fm-kp.si/zalozba/ISSN/1581-6311/11_079-110.pdf
Language:	English
Work type:	Not categorized
Tipology:	1.01 - Original Scientific Article
Organization:	FM - Faculty of Management
Keywords:	corporate identity, marketing strategy, dual branding, mono-branding, market awareness
Year of publishing:	2013
Number of pages:	str. 79-110
Numbering:	Vol. 11, no 1
ISSN:	1854-6935
UDC:	658.626:339.138
COBISS_ID:	4811991
Views:	2475
Downloads:	68
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Language:	Unknown
Keywords:	identiteta podjetja, tržne strategije, blagovne znamke, dvojno označevanje, enojno označevanje, tržno zavedanje

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