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Title:Povezanost marketinškega komuniciranja programov zvestobe za otroke in nakupnih odločitev staršev : magistrska naloga
Authors:ID Pečovnik, Nina (Author)
ID Kesič, Dragan (Mentor) More about this mentor... This link opens in a new window
Files:URL http://www.ediplome.fm-kp.si/Pecovnik_Nina_20170914.pdf
 
.pdf Pecovnik_Nina_20170914.pdf (3,22 MB)
MD5: 65E76F6E01C5971E13045452349F5A07
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:marketinško komuniciranje, programi zvestobe za otroke, nakupne odločitve staršev
Place of publishing:Koper
Publisher:[N. Pečovnik]
Year of publishing:2017
Number of pages:X, 155 str., [34] str. pril.
PID:20.500.12556/RUP-8916 This link opens in a new window
UDC:366.12:339.138(043.2)
COBISS.SI-ID:1539695300 This link opens in a new window
Publication date in RUP:14.11.2017
Views:3149
Downloads:292
Metadata:XML DC-XML DC-RDF
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Secondary language

Language:English
Keywords:marketing communication, loyalty programs for children, purchase decisions of parents


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