31. Trženje pnevmatik za gospodarska vozilaRafko Kavčič, 2004, diplomsko delo Ključne besede: pnevmatike za gospodarska vozila, tovorne pnevmatike, trženje, trženjski splet, tržna raziskava, odjemalci, zadovoljstvo odjemalcev, konkurenca, promocija, strategija, diplomska dela
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 Celotno besedilo (771,91 KB) |
32. Pospeševanje prodaje zamorzovalnih skrinjFranc Biček, 2006, diplomsko delo Ključne besede: prodajapospeševanje prodaje, trženje, zamrzovalne skrinje, trženjski splet, promocija, politika promocije, tržna raziskava, strategija trženja, kupci, zadovoljstvo kupcev, diplomska dela
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35. Evidence of fire-sale M&A in European transition countriesJosipa Višić, 2012, izvirni znanstveni članek Opis: The aim of this paper is to determine differences in variables that create investment climate and therefore affect the values of incoming crossborder M&A in selected European transition countries. Cluster analysis for 1999 and 2007 shows that countries with unfavourable investment climate received high levels of incoming cross-border M&A. Sole country in the cluster characterised by healthy investment area (Slovenia) had the highest gdp per capita accompanied with the lowest values of incoming cross-border M&A relative to its GDP. These results could be interpreted as an evidence of fire-sale M&A in most European transition countries. In 2010, situation changed and although recession left trace, data on cross-border M&A indicate that foreign investors focused more on companies which operated in countries with healthier economy. These results indicate that a healthy investment climate is necessary to provide a sustainable economic development of a country.
Ključne besede: mednarodne združitve in pripojitve, tržna cena, trajnostni gospodarski razvoj, investicijsko okolje
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