1. Business model innovation in tourism : how to survive in highly competitive environmentsRobert Ambrož, Doris Gomezelj Omerzel, 2017, izvirni znanstveni članek Opis: The objective of this research is to clarify the role and the importance of the business model in tourism and to demonstrate the necessity of changing the business model to maintain competitiveness. By employing the Osterwalder nine-block business model Canvas framework, an interview with the manager of Slovenian tourist agency was conducted. Without the innovation of individual segments of the business model or, more often the majority of its dimensions, the firm would not have survived. In our case, the necessity of innovating the business model was confirmed by the statement of the agency%s manager: %In any case, without changes, we would no longer exist on the market; without future changes, we will no longer exist on the market either.% This article presents a single case study; therefore, the results may have limited generalisability. Everyday changes in competitive markets should be met by the innovation of business models. Tourism firms must be able to articulate and innovate their business model if they want to survive in a rapidly evolving competitive global market. Although studies on business modelling are common in the tourism sector, little about them has been documented regarding the tourism sector in Slovenia. Hence, this study, which focuses on a Slovenian tourist agency, aims to fill this knowledge gap. Our case is particularly interesting, because we have demonstrated the interdependence of segments and their modification, we have shown that the business model is already present in the tourist agency, and we articulated it
Ključne besede: tourism, business model, Canvas business model, innovation
Objavljeno v RUP: 20.11.2021; Ogledov: 848; Prenosov: 74
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2. The aquaculture industry and opportunities for sustainable tourismArmand Faganel, Roberto Biloslavo, Aleksander Janeš, 2016, izvirni znanstveni članek Opis: Tourism is an important industry in the growth of gdp in many countries, while aquaculture covers more than half of the demand for fish in the developed world. The demand and competition for farmed fish are increasing worldwide, as is the awareness of the importance of the further development of sustainable small busi- ness. In this view, innovation is crucial to promoting sustainable business models that can achieve a solid economic performance and at the same time take care of the natural environment. This article contributes to the literature on sustainable business models with a descriptive case study of the complementarity of a single fish farming company and tourism activities. The case study of a sustainable business model in aquaculture has been analysed with the use of a business model canvas that links various market-oriented elements of a business model with different stakeholders' needs.
Ključne besede: aquaculture, tourism, brand, development, business model canvas, co-natural processes
Objavljeno v RUP: 20.11.2021; Ogledov: 1014; Prenosov: 35
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4. Organisational culture dimensions as antecedents of innovation and performance in the tourism industryDoris Gomezelj Omerzel, 2015, izvirni znanstveni članek Opis: Organisational culture is an important dimension in the field of strategic management. This study begins by presenting different constructs and measures of organisational culture. The primary goal of this paper is to investigate the relations between organisational culture, innovation and performance in tourism firms. Recent studies reveal the importance of organisational culture and its influence on innovation and thus on business performance. In this context, the aim of this study is to identify the effects of organisational culture on business performance. To reach this aim, a questionnaire survey is administered in the tourism firms in Slovenia, a small Mediterranean country. The data were collected from 64 tourism firms and analysed using SPSS 19 and EQS 6, afterwards the hypotheses were tested employing multivariate data analyses techniques. The results suggest that power distance is negatively related, while individualism, uncertainty avoidance and empowerment are positively related to innovativeness. Findings also suggest that innovativeness has a significantly positive affect on firm performance. In terms of managerial implications, this study clarifies the role of organisational culture dimensions for the innovativeness and for firm performance. There is no doubt that managers should focus on the development of organisational culture to promote firm innovativeness and consecutively improve firm performance.
Ključne besede: tourism, organisational culture, innovativeness, business performance, structural modelling
Objavljeno v RUP: 08.08.2016; Ogledov: 2648; Prenosov: 185
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