71. Stvarnost trajnostnega razvojaNatalija Mravljak, 2006, diplomsko delo Ključne besede: trajnostni razvoj, mednarodna trgovina, liberalizacija, okolje, globalizacija, fosilna goriva, obnovljivi viri, konkurenčnost, zgodovinska preobrazba, diplomska dela
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77. Svetovna trgovinska organizacija in novi izziviRok Prešern, 2007, diplomsko delo Ključne besede: svetovna trgovinska organizacija, mednarodna trgovina, globalizacija, regionalni trgovinski sporazumi, varovanje okolja, investicije, konkurenca, javna naročila, trgovinki postopki, elektronska trgovina, standardi ravnanja z delovno silo
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80. Pharmaceutical industry in strategic developmentDragan Kesič, 2011, izvirni znanstveni članek Opis: World pharmaceutical industry has been changing profoundly as it has been steadily concentrating and consolidating in the last decade. According to our survey, we may underline the intensive marketing management represents an extremely important operational and even strategic function for proper business performance and long-term strategic orientation for the world pharmaceutical companies. We may even conclude that intensive consolidation of world pharmaceutical industry is a market driven and conditioned by strategic marketing management issues. We may estimate that marketing management is to play even more important and especially the highest top priority strategic role in the future globalization and consolidation processes of world pharmaceutical industry.
Ključne besede: farmacevtska industrija, globalizacija, konsolidacija, marketing, management
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