Lupa

Show document

A- | A+ | Print
Title:The importance of brand liking and brand trust in consumer decision making
Authors:Haefner, James E. (Author)
Deli-Gray, Zsuzsa (Author)
Rosenbloom, Al (Author)
Files:URL http://www.fm-kp.si/zalozba/ISSN/1581-6311/9_225-247.pdf
 
Language:English
Work type:Not categorized
Tipology:1.01 - Original Scientific Article
Organization:FM - Faculty of Management
Keywords:blagovne znamke, zaupanje, naklonjenost, marketing, Madžardska, Bolgarija
Year of publishing:2011
Number of pages:str. 249-273
Numbering:Vol. 9, no. 3
ISSN:1581-6311
UDC:339.138:658.626
COBISS_ID:4090327 Link is opened in a new window
Views:1090
Downloads:28
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Document is not linked to any category.
:
  
Average score:(0 votes)
Your score:Voting is allowed only to logged in users.
Share:Bookmark and Share

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:Slovenian
Keywords:brand trust, brand liking, Hungary, Bulgaria, global marketing

Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica