The importance of brand liking and brand trust in consumer decision making

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Title:	The importance of brand liking and brand trust in consumer decision making
Authors:	ID Haefner, James E. (Author) ID Deli-Gray, Zsuzsa (Author) ID Rosenbloom, Al (Author)
Files:	http://www.fm-kp.si/zalozba/ISSN/1581-6311/9_225-247.pdf
Language:	English
Work type:	Not categorized
Typology:	1.01 - Original Scientific Article
Organization:	FM - Faculty of Management
Keywords:	blagovne znamke, zaupanje, naklonjenost, marketing, Madžardska, Bolgarija
Year of publishing:	2011
Number of pages:	str. 249-273
Numbering:	Vol. 9, no. 3
PID:	20.500.12556/RUP-1356
ISSN:	1581-6311
UDC:	339.138:658.626
COBISS.SI-ID:	4090327
Publication date in RUP:	15.10.2013
Views:	2900
Downloads:	77
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Language:	Slovenian
Keywords:	brand trust, brand liking, Hungary, Bulgaria, global marketing

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