The role of salience in newspaper advertisments with a view to their development as a genre

Starc, Sonja

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Naslov:	The role of salience in newspaper advertisments with a view to their development as a genre
Avtorji:	ID Starc, Sonja (Avtor)
Datoteke:	http://www.sdu.dk/~/media/Files/Om_SDU/Institutter/ISK/Forskningspublikationer/OWPLC/Nr29/Sonja%20Starc.ashx
Jezik:	Angleški jezik
Vrsta gradiva:	Delo ni kategorizirano
Tipologija:	1.16 - Samostojni znanstveni sestavek ali poglavje v monografski publikaciji
Organizacija:	UPR - Univerza na Primorskem
Opis:	The paper presents an analysis of newspaper advertisements in the Slovene newspapers Edinost (1876-1928) and Slovenski narod (1866-1945) in order to investigate the role of salience in these adverts. The analysis is discussed within the grammar of visual design (Kress & van Leeuwen 2005 [1996]), the theory of culturally popular patterns of text organisation (Hoez 2001), as well as pragmatics and discourse analysis (Kunst Gnamuš 1984, Bešter 1992, Kranjc 1998, Schiffrin 1996 [1987], Verschueren 2000, Cook 2001). It is a detail of a study (Starc 2007) that aims to determine the constants in the development of the adverts' structure, the use of semiotic codes and their functions in the discourse of advertisements through time. The data of the study show two constants: the changing layout of adverts and the organisation of the text, which follow either the Problem-Solution or the Desire Arousal- Fulfilment pattern of the text. In the older adverts, salience is achieved by typography, empty space, pictorial and cohesive sources. It is also concluded that salience has a significant role in the development of adverts as a genre; not only does it help to attract readers' attention, it also construes meaning and affects text structure.
Ključne besede:	systemic-functional linguistics, advetisments, advertising, typography
Leto izida:	2008
Št. strani:	str. [767]-781
PID:	20.500.12556/RUP-451
UDK:	81'42
COBISS.SI-ID:	3029463
Datum objave v RUP:	15.10.2013
Število ogledov:	4661
Število prenosov:	109
Metapodatki:
:	STARC, Sonja, 2008, The role of salience in newspaper advertisments with a view to their development as a genre. V : [na spletu]. p. 767–781. P. 767–781. [Dostopano 11 april 2025]. Pridobljeno s: http://www.sdu.dk/~/media/Files/Om_SDU/Institutter/ISK/Forskningspublikationer/OWPLC/Nr29/Sonja%20Starc.ashx Kopiraj citat