Primerjalna analiza izbranih nacionalnih oglaševalskih kampanj : diplomska naloga

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Title:	Primerjalna analiza izbranih nacionalnih oglaševalskih kampanj : diplomska naloga
Authors:	ID Mraz, Igor (Author) ID Faganel, Armand (Mentor) More about this mentor...
Files:	Mraz_Igor_20181001.pdf (633,43 KB) MD5: 665FB01B4FD29422C586BBAD148DA87F
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FM - Faculty of Management
Keywords:	marketing, etnocentrizem, kmetijski marketing, CETSCALE, nacionalne oglaševalske kampanje
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	[I. Mraz]
Year of publishing:	2018
Year of performance:	2018
Number of pages:	IX, 54 str.
PID:	20.500.12556/RUP-11218
UDC:	659.1(043.2)
COBISS.SI-ID:	1540699076
Publication date in RUP:	23.05.2019
Views:	2759
Downloads:	67
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Language:	English
Keywords:	marketing, ethnocentrism, agricultural marketing, CETSCALE, national advertising

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