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Title:Medijska analiza sponzoriranca : študija primera
Authors:ID Marguč, Rok (Author)
ID Meško, Maja (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Marguc_Rok_20160928.pdf (948,21 KB)
MD5: 0991137FFFF58F83F0B1C88912BE513A
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:sponzorstvo, donatorstvo, marketinško komuniciranje, šport, medijska analiza, finančna sredstva, ekonomski učinki
Place of publishing:Koper
Place of performance:Koper
Publisher:[R. Marguč]
Year of publishing:2016
Year of performance:2016
Number of pages:VI, 41 str.
PID:20.500.12556/RUP-16504 This link opens in a new window
COBISS.SI-ID:1538713540 This link opens in a new window
Publication date in RUP:07.06.2021
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Keywords:sponsorship, donations, marketing communication, sport, media analysis, financial assets, economic effect


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